Finance Logo (2)

Contact      Privacy Policy     Terms & Conditions

  • Home
  • /
  • BLOG
  • /
  • Growing Popularity of Free and Casual Games

Growing Popularity of Free and Casual Games

gameFree online internet gaming has exploded over the past decade and now comprises a large collection of game developers, publishers, web portals, and millions of casual game players. Talented game developers are in more limited supply than publishers and portals, but the supply is steadily growing as more companies and brands seek sponsorship deals for high-quality free games.

Sponsoring free online games gives you broad brand exposure, and more companies are looking to game sponsorship and in-game PPL as serious advertising platforms. Portals are best served by a huge amount of game-oriented sites featuring developer creations, and in fact, some game developers even offer their own web portals, such as Ninjakiwi and Armor Games Valorant coaching. These are the more famous and innovative game developers from Armor Games with a Top 1000 traffic rating.

Behind this success are talented Flash game designers and coders. It is usually one or two skilled designers who plant the seeds for the best free gaming websites to thrive. Casual games have become very large online for both free and paid downloads, making the genre the largest proportion of the world’s highest-traffic websites.

Ninjakiwi has an in-house team of developers and they are the owners of a very popular game brand called Bloons. The first Bloons game was introduced in mid-and the series has already been played hundreds of millions of times. Compare these viewer impressions to the most watched videos on youtube, and it’s easy to see why advertisers are turning to free online games to reach a global audience. More interesting is the demographic behind casual game players, with a sizable percentage of the audience being young adults. This demographic has caught the attention of many blue chip companies, including mobile giants Orange and O2, who regularly advertise through Mochiads, an in-game preload advertising platform.

As the advertising revenue of free games increases, so does the creativity, detail, and complexity of the designs. Developers are now making games specifically targeted at certain age groups, including teens, young adults, and moms.

Ninjakiwis’ list of games is expanding rapidly. As their brand gained greater exposure over the past year, they have branched out from Bloons’ original success to produce other games with different concepts, some received more enthusiastically than others. Some of their successes include:

Published coverage on hundreds of medium and large gaming portals, building a loyal fan base. One of their advertising platforms is through the aforementioned, which is the primary advertising platform for both game developers and game publishers who earn money from publishing games. As each game loads in the web browser, a small ad is displayed, and developers and publishers earn revenue from game impressions and ad clicks.

Related Articles

Leave a Comment

Your email address will not be published. Required fields are marked *